As technology increases and space decreases, creative minds search for new ways to transfer ideas. Unlike the unthinkable years before the internet, today’s audiences are encouraged to seek information via the internet. When was the last time you saw an ad without a website address? An advertisement once relied on clever slogans and catchy icons to transfer ideas, but now are replaced by .coms in route to flashy websites with interactivity as nerve-wracking as a rotating labyrinth. Web addresses are thrown around our streets like worn out tennis balls and like frothing dogs, we bolt for each one; we catch it and we bury it deep within the folders of out bookmarks.
If the web is the new television and the television was the new print and print was the new word, then what is next?