The Carlsbad Sign has arrived

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An excited Carlsbad crowd braved the cold to watch the preparation and installation of our Village by the Sea’s newest 19,000 lbs. fixture.

On the night of Monday, December 29, the long-awaited, and now infamous, Carlsbad Sign was installed at the corner of Carlsbad Village Drive and Carlsbad Boulevard thanks to Carlsbad realtor Carlton Lund and TaylorMade Golf Company, the latter funding the $225,000 manufacturing bill.

The installation brought out a slew of local media and Carlsbad enthusiasts, each photographing the flawless installation from every angle. Some awaited the highly anticipated glow of the LED light letters, but the switch will remain in the off position until the lighting ceremony scheduled  for Jan. 8 from 5:30 to 6:30 p.m.

carlsbad_sign_carlton_lundThis sign, which is the brainchild of Lund, has been in the works for 14 years. It was originally proposed including dolphin imagery designed by famed aquatic artist Wyland, but was later recommended against by the Carlsbad Arts Commission. The sign went through 6 design revisions before City of Carlsbad Council approval.

Click HERE to see the originally denied design.

The LED lights cost about a quarter per hour. Lund hopes the city will never be responsible for this cost and his kicking off a “power hour” fundraising campaign during the January 8 lighting ceremony.

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What do you think of the new Carlsbad Sign?

3 Responses to “The Carlsbad Sign has arrived”


  1. 1 Linda Dec 30th, 2014 at 4:22 pm

    I think it’s alright, but they could have put alittle design to it. We are a coastal community so why not let the sign have some sea life design on it.

  2. 2 kiyo Dec 31st, 2014 at 2:49 pm

    I agree. The Wyland touch would have been a nice addition.

  3. 3 Jason Dec 31st, 2014 at 6:43 pm

    “you are now almost leaving Carlsbad”

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